Racing industry veteran responsible for partnership and hospitality sales
LEXINGTON, OHIO (July 23, 2012) – With a background that includes management positions at both Watkins Glen International and California Speedway, Michael Evranian has been hired as Manager, Business Development at Mid-Ohio Sports Car Course, effective immediately.
Evranian will be responsible for a variety of duties at the company’s Dublin, Ohio office; including sponsorship and corporate partnership sales efforts, including event entitlements, and official partnerships and hospitality for both Mid-Ohio Sports Car Course and The Mid-Ohio School. Evranian will work directly with the Vice President of Sales and Marketing in developing new partnership opportunities and creative corporate marketing platforms for businesses to leverage. He will also manage client accounts to insure proper fulfillment of sponsorships as well as to establish long term partnerships.
“Michael is a skilled motorsports professional whom brings with him a wealth of experience,” said Craig Rust, president of Mid-Ohio Sports Car Course and The Mid-Ohio School. “I look forward to him becoming a valuable asset to our team.”
Evranian comes to Mid-Ohio after spending three years at both Watkins Glen International Speedway and California Speedway, respectively.
“I am thrilled to join the terrific team at Mid-Ohio Sports Car Course,” said Evranian. “Mid-Ohio is one of the best road courses in the country, and I feel privileged to take on this new and exciting position as Manager, Business Development.”
A Columbus, Ohio native, Evranian is an alumnus of Ohio University in Athens, Ohio, where he majored in Organizational Communication. He began working in the motorsports industry in 2002 as a Corporate Account Manager for Gateway International Raceway in St. Louis, Missouri.
A comprehensive motorsports facility, Mid-Ohio Sports Car Course features a permanent road-racing circuit with two primary configurations: a 2.4-mile, 15 turn, and a 2.25- mile, 13-turn circuit. The park-like, 330-acre complex is located in Lexington, Ohio, near Mansfield, 60 miles north of Columbus and 75 miles south of Cleveland. The track has been called the most competitive course in the U.S. and annually hosts a diverse lineup of locally, regionally and nationally sanctioned racing events for amateur, club and professional drivers and riders. Both the track and the school are owned and operated by Green Savoree Mid-Ohio, LLC.