(February 14, 2013) – Coca-Cola will become the Official Soft Drink of Mid-Ohio Sports Car Course and The Mid-Ohio School as part of a multi-year partnership announced today.
Beginning immediately, Coca-Cola is the exclusive provider of soft drinks, water, isotonic beverages and juices at Mid-Ohio.
“We are incredibly proud to welcome the Mid-Ohio Sports Car Course to the Coca-Cola family and are excited to become a part of the racing tradition in Lexington Ohio,” said Coca-Cola Market Unit On-Premise Sales Director Ron Reidy. “Coca-Cola is always looking for innovative ways to inspire happiness and provide refreshment for fans. And we all know that nothing goes better with a day at the track than an ice-cold Coca-Cola!”
In addition to the beverage exclusivity, Coca-Cola will provide Mid-Ohio with umbrellas, coolers and other branded items that will help keep fans cool all summer long. The two companies will also work together on a retail program each year during the agreement.
“Coca-Cola is one of America’s most storied brands. As one of the country’s classic road courses, I think this is a perfect fit,” said Mid-Ohio President Craig Rust. “Fans who have been to the track see Mid-Ohio red
on our guard rails, signs and buildings already and they can expect more red as Coca-Cola provides us with refrigerators, umbrellas and more around the facility starting this season.”
The Coca-Cola Company
(NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, it is the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that reduce its environmental footprint, support active, healthy living, create a safe, inclusive work environment for associates, and enhance the economic development of the communities where it operates. Together with bottling partners, the Coca-Cola Company ranks among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at coca-colacompany.com
, follow on Twitter at twitter.com/CocaColaCo
or check out the blog Coca-Cola Unbottled, at coca-colablog.com
The Mid-Ohio School provides professional driving and riding instruction to drivers and motorcyclists of all skill levels. The school’s 16 automobile courses include Defensive Driving, High Performance and Racing programs. The motorcycle side features two Performance Track Riding formats. Students enjoy classroom sessions, skill drills, expert private instruction and lapping on the same track that challenges the world’s top racers. The school is a member of the AAA Approved School Network and the most recent recipient of the Ohio State Highway Patrol’s Partners for Safety Award. In 20 seasons, The Mid-Ohio School has 51,400 graduates, including 15,800 teenagers and 10,500 motorcycle riders.
A comprehensive motorsports facility, Mid-Ohio Sports Car Course features a permanent road-racing circuit with two primary configurations: a 2.4-mile, 15 turn, and a 2.25- mile, 13-turn circuit. The park-like, 330-acre complex is located in Lexington, Ohio, near Mansfield, 60 miles north of Columbus and 75 miles south of Cleveland. The track has been called the most competitive course in the U.S. and annually hosts a diverse lineup of locally, regionally and nationally sanctioned racing events for amateur, club and professional drivers and riders. Mid-Ohio Sports Car Course opened in 1962 and is owned and operated by Green Savoree Mid-Ohio, LLC.