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Diamond Cellar Named Official Jeweler of The Mid-Ohio School

2/5/2013
Also designated as official jeweler of track and school

LEXINGTON, OHIO (February 5, 2013) – Mid-Ohio Sports Car Course announced a comprehensive, multi-year partnership with Diamond Cellar that includes the title of the GRAND-AM Road Racing weekend on June 14-16.

Additionally, Diamond Cellar will become the Official Jeweler of Mid-Ohio Sports Car Course and The Mid-Ohio School. The relationship is in effect immediately and runs through 2014. Mid-Ohio will work with the Diamond Cellar on the Get Up to Speed watch event at the Sawmill Road location this May 17-18.

“We are excited to partner with Mid-Ohio. Like the Diamond Cellar, Mid-Ohio is a leader in their category that has roots in Ohio while garnering national recognition as one of the best. After working with them on our Watch Event in 2012, and presenting Scott Dixon with a Rolex watch after he won the Honda Indy 200 last season, we could see the potential for a long-term relationship,” said Diamond Cellar Owner and CEO Andy Johnson. “The partnership will be beneficial to both of us, and we’re excited to have an increased presence not only during the sports car weekend, but throughout the year with the track and driving school.”

The Diamond Cellar Classic features the return of GRAND-AM Road Racing’s top circuit, the Rolex Sports Car Series and is supported by the Continental Tire Sports Car Challenge, Playboy Mazda MX-5 Cup, Cooper Tires Prototype Lites and Ohio Valley Region SCCA IT-Spec Miata Shootout.

“We are extremely proud to be partnering with Diamond Cellar, an Ohio born, family owned business and believe that our loyal sports car fan base and their loyal customer base truly complement one another.” said Craig Rust, president of Mid-Ohio. “We can’t wait to kick things off with the watch event this spring and look forward to working with them throughout the season and beyond.”

Diamond Cellar Classic tickets start at $35 for the weekend or $25 for race day through May 3. General parking is free and children 12 and under are also admitted free to all major events. Visit midohio.com anytime or call 800-MID-OHIO (643-6446) Monday through Friday from 8 a.m. – 5 p.m. to order tickets or for more information.

Founded in 1947 by Robert W. Johnson, Diamond Cellar Holdings is one of the largest independent luxury jewelry companies in the country. With two locations in Columbus, as well as stores in The Woodlands, Texas and Tulsa, Oklahoma, Diamond Cellar Holdings is a comprehensive luxury jeweler with selections of jewelry and watches that are unparalleled. In addition to sales, custom design and repair, the Diamond Cellar stores feature a staff of in-house designer goldsmiths for all jewelry needs.

The Mid-Ohio School provides professional driving and riding instruction to drivers and motorcyclists of all skill levels. The school’s 16 automobile courses include Defensive Driving, High Performance and Racing programs. The motorcycle side features two Performance Track Riding formats. Students enjoy classroom sessions, skill drills, expert private instruction and lapping on the same track that challenges the world’s top racers. The school is a member of the AAA Approved School Network and the most recent recipient of the Ohio State Highway Patrol’s Partners for Safety Award. In 20 seasons, The Mid-Ohio School has 51,400 graduates, including 15,800 teenagers and 10,500 motorcycle riders.

A comprehensive motorsports facility, Mid-Ohio Sports Car Course features a permanent road-racing circuit with two primary configurations: a 2.4-mile, 15 turn, and a 2.25- mile, 13-turn circuit. The park-like, 330-acre complex is located in Lexington, Ohio, near Mansfield, 60 miles north of Columbus and 75 miles south of Cleveland. The track has been called the most competitive course in the U.S. and annually hosts a diverse lineup of locally, regionally and nationally sanctioned racing events for amateur, club and professional drivers and riders. Mid-Ohio Sports Car Course opened in 1962 and is owned and operated by Green Savoree Mid-Ohio, LLC.
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