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KeyBank Expands Key to Safe Teen Driving Program

5/24/2011
CLEVELAND, OH--May 20, 2011 -- KeyBank is expanding a free program designed to improve teen driving skills and raise awareness about the importance of proper training for young drivers.

KeyBank conducted the program--called Key to Safe Teen Driving-—in four cities in Ohio and Indiana last summer, in conjunction with The Mid-Ohio School and with support from Kumho Tire USA. For 2011, the program is expanding to 14 events in nine cities—-Cleveland, Akron, Canton, Toledo, Columbus, Dayton, Cincinnati, Indianapolis and South Bend.

According to Tom Tulodzieski, president of KeyBank’s Great Lakes Region, Key is sponsoring Key to Safe Teen Driving because it is designed to improve teen driving skills and raise awareness about the importance of proper training for young drivers. Nearly 5,000 U.S. teens die each year in traffic accidents, and motor vehicle crashes are the leading cause of death among 15-to-20-year-olds, according to the National Highway Traffic Safety Administration.

“Our mission at KeyBank is to help clients and communities thrive,” said Tulodzieski. “This program helps teens thrive by teaching them driving skills that aren’t taught in regular driver training programs. And while this program will touch nearly 1700 student drivers, its impact can be much greater by raising awareness among teens about the importance of driving responsibly and by raising awareness among parents about the importance of proper training for young drivers.”

Key to Safe Teen Driving will offer a condensed version of The Mid-Ohio School’s Honda Teen Defensive Driving Program. 120 students at each event will receive classroom instruction and practice in wet braking and emergency lane change maneuvers under the guidance of The Mid-Ohio School instructors. Students will also drive the Honda Civic Skid Car, which simulates driving in slick conditions.

“This is an important program that has tremendous impact on so many people,” said Craig Rust, president of The Mid-Ohio School. “I am thrilled that we are able to work so closely with our partners, KeyBank and Kumho Tire USA, to expand the program in 2011. The skills that our teen participants learn in this program will last them a lifetime and truly help save lives.”

"Kumho is excited to be back in 2011 to help take Key to Safe Teen Driving on the road,” said Rick Brennan, vice president of marketing for Kumho Tire USA. “Being part of this valuable initiative allows us to give back to communities by helping teens improve their driving skills and teaching them about the importance of proper tire maintenance."

Key to Safe Teen Driving events will be held at the following locations in 2011:

Cleveland, OH
  • June 15- Kenston High School
  • June 16- Lorain County Community College
Dayton, OH
  • June 22- Springboro High School
Cincinnati, OH
  • June 23- Lakota East High School
Canton, OH
  • June 29- Jackson High School
Akron, OH
  • June 30- Stow-Munroe Falls High School
South Bend, IN
  • July 13 and 14-University of Notre Dame, Joyce Center
Toledo, OH
  • July 20 and 21-Owens Community College
Indianapolis, IN
  • July 27- Avon Middle School North
  • July 28- Fishers High School
Columbus, OH
  • August 3 and 4- Ohio State University, Buckeye Lot 3

Registration for all events is open at www.keytosafeteendriving.com. Parents can also call 877-793-TMOS (8667) for more information.

About KeyCorp

Cleveland-based KeyCorp is one of the nation’s largest bank-based financial services companies, with assets of approximately $90 billion. BusinessWeek magazine named Key the top bank on its 2009 “Customer Service Champ” list, ranking Key 11th out of 25 companies known for customer service acumen. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. For more information, visit https://www.key.com/.

About The Mid-Ohio School
The Mid-Ohio School provides professional driving and riding instruction to drivers and motorcyclists of all skill levels. In 18 seasons, The Mid-Ohio School has 41,000 graduates, including 12,500 teenagers. For more information, visit www.midohioschool.com.

About Kumho Tire
Founded in 1960, Kumho Tire has a 50 year history of innovation in management, technical development and environmental awareness that has positioned the Company as one of the world’s top 10 tire manufacturers. Distributed in 160 countries, Kumho Tire is dedicated to providing a top quality driving experience to consumers throughout the world. Headquartered in Rancho Cucamonga, Calif., Kumho Tire USA is the U.S. sales, marketing, product development and distribution arm of Kumho Tire Co. More information about the company and its products can be found at www.kumhotireusa.com.
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