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The Mid-Ohio School Finishes Another Record-Breaking 18th Season

1/3/2011
The Mid-Ohio School, owned and operated by TrueSports, Inc., announced it reached another record number of graduates during its 18th season, completed in December.

In 2010, nearly 4,800 students - including approximately 1,400 teenage drivers and 1,800 motorcycle riders - passed through a program offered by The Mid-Ohio School. During over 200 days, encompassing 152 driving dates, 23 riding opportunities and 27 special events, the school was able to educate students of all ages on the discipline of their choice from March through December. Many of the programs under the categories of Defensive Driving, High Performance, Racing and Performance Track Riding saw increases compared to 2009 as a result of enhanced and new partnerships.

Early in the year, Presta Performance Products was announced as The Mid-Ohio School’s Official Detail and Paint Refinishing Product. On the two-wheeled side, Tucker Rocky Distributing became the Official Track Gear Provider, and Dunlop Tire became the official Motorcycle Tire of Performance Track Riding.

“Our partner relationships really drove us to new heights this year, highlighted first by American Honda Motor Co., Inc. supplying a brand new fleet of 37 2010 Acura TSXs to start it off. Others including KeyBank, Kumho Tire USA, Westfield Insurance and KTM helped us put on over two-dozen special events that expanded the footprint of The Mid-Ohio School in a significant way through reaching new audiences,” said Steve Bidlack, director of The Mid-Ohio School.

Many of The Mid-Ohio School’s 27 special events took the Honda Civic Skid Car and instructors away from their base at Mid-Ohio Sports Car Course and into cities around the Midwest. The KeyBank Key to Safe Teen Driving Program with additional support from Kumho Tire USA, educated teenage drivers through practicing defensive driving maneuvers across four cities at eight high schools. In other community events such as the Westfield Insurance Road Safe Teens Program, the Ohio State Highway Patrol’s Click-It or Ticket launch and, two AAA Ohio Auto Club Open Houses gave more than 275 teens the chance to learn new skills and improve their behind-the-wheel abilities under the watch of The Mid-Ohio School instructors. Though the bulk of the Honda Teen Defensive Driving Program dates are hosted in Lexington, more programs were hosted on the road this year than ever before.

After re-formatting the Performance Track Riding program into an operation run exclusively under The Mid-Ohio School’s umbrella, it came close to reaching a record number of riders over the 23 public dates. Also, the KTM Race_Orange Fly and Ride format ballooned from two to six dates and more than tripled its enrollment. This added the option for riders to test KTMs new products like the 690 Duke, 990 SMR, RC8 and RC8R and provided an opportunity to explore their interest in the sport for those without a sportbike.

“The Mid-Ohio School had a landmark year and ended strongly, extending our season into early December for the first time. We hope to keep that momentum going into next year and our first program offerings in March 2011,” said Bidlack.

The Mid-Ohio School is supported by American Honda Motor Co., Inc., Comfort Inn & Suites, Dunlop Tire, JEGS High Performance, KTM North America, Kumho Tires USA, Performance Friction Brakes, Presta Performance Products, Quality Inn & Suites, Sunoco, Tucker Rocky Distributing and Westfield Insurance.

The Mid-Ohio School provides professional driving and riding instruction to drivers and motorcyclists of all skill levels. The school’s 16 automobile courses include Defensive Driving, High Performance and Racing programs. The motorcycle side features four Performance Track Riding formats. Students enjoy classroom sessions, skill drills, expert private instruction and lapping on the same track that challenges the world’s top racers. In 18 seasons, The Mid-Ohio School has 41,000 graduates, including 12,800 teenagers and 7,500 motorcycle riders.
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