TrueSports, Incorporated has announced a multi-year partnership and management agreement with Sportbike Track Time, the nation’s leading motorcycle track-day company.
TrueSports, Inc., owner and operator of Mid-Ohio Sports Car Course and The Mid-Ohio School, will provide Sportbike Track Time with general management and consulting services, including marketing and promotion of national events, advertising, public relations, business development, accounting support, and corporate sponsorship representation. TrueSports, Inc. will also provide a national call center for Sportbike Track Time events.
For the second year, Sportbike Track Time will coordinate and manage all 20 Performance Track Riding dates at The Mid-Ohio School, with the first scheduled on April 28, 2007. The Mid-Ohio School and Sportbike Track Time partnered on 14 sold-out tack dates last year which led to this long-term agreement. Sportbike Track Time has been operating track days at Mid-Ohio Sports Car Course since 2002.
Sportbike Track Time, along with strategic partners Fastrack riders and Track Addix, yearly schedules nearly 200 events throughout the country at over 35 venues. Participants will collectively ride over two million miles on-track at all of its 2007 events. This dynamic schedule will lead to more than 20,000 riders participating in well-organized, safe and entertaining track day events this year.
“TrueSports, Inc. is proud of its partnership with Sportbike Track Time. We are honored that Monte Lutz and Bonnie Strawser chose us to help them further develop their business,” said Michelle Trueman Gajoch, president of TrueSports, Inc. “Our efforts on day-to-day business tasks will allow Sportbike Track Time to keep its primary focus on delivering the top-notch events they’ve become known for.”
“Our partnership with TrueSports, Inc. will allow Sportbike Track Time to offer an increased level of customer service to our members, while providing us the resources to remain focused on our core business and seek out new opportunities,” said Monte Lutz, who along with Bonnie Strawser, owns and operates Sportbike Track Time. “Furthermore, we are honored to be a part of The Mid-Ohio School’s Performance Track Riding program at Mid-Ohio Sports Car Course, as riding at this legendary venue is the fulfillment of a dream for many riders.”
Founded in 1998 and headquartered in Delta, Ohio, Sportbike Track Time (STT) is the nation’s largest track-day company. STT provides motorcycle track days, riding schools, event management and logistics services. Its affiliated company, Sportbike Tire Service, is a Michelin Performance and race tire distributorship. More information is available at www.sportbiketracktime.com.
The Mid-Ohio School provides professional driving and riding instruction to drivers and motorcyclists of all skill levels. The school’s 18 programs vary from Defensive Driving, Performance Driving and Racing programs on the automobile side, to Beginning, Experienced and Performance Track Riding programs on the motorcycle side. Students enjoy classroom sessions, skill drills, expert private instruction and lapping on the same track that challenges the world’s top racers. The Mid-Ohio School has graduated more than 23,000 students since 1993.
Founded in 1981 and headquartered in Dublin, Ohio, TrueSports, Inc. is a privately held motorsports entertainment enterprise. The company owns and operates Mid-Ohio Sports Car Course and The Mid-Ohio School, and promotes a wide variety of motor racing, driver and rider instruction, corporate, and family entertainment events throughout the year.