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Mid-Ohio Names Monster Official Energy Drink

2/12/2013
Multi-year deal begins immediately

LEXINGTON, OHIO (February 12, 2013) – Mid-Ohio Sports Car Course is pleased to announce a multi-year partnership with Monster Beverage Corporation, naming Monster the Official Energy Drink of the track.

In addition to becoming the exclusive energy drink provider of Mid-Ohio, Monster will have its own unique brand of facility presence and signage. Bringing added excitement to Mid-Ohio fans will be the MonsterFreestyle MX team, performing at a selected event this summer.

“Monster’s partnership activation is among the strongest in motorsports, especially within NASCAR. With the addition of the Nationwide Children’s Hospital 200 to our already packed schedule, Monster will bring a lot to the table for our fans and facility,” said Craig Rust, Mid-Ohio president.

The multi-year deal begins immediately, meaning fans will see the Monster impact beginning at the track’s first 2013 event, the Diamond Cellar Classic, on June 14-16.

“We’re pumped to expand our motorsports footprint to include one of America’s great road courses. Congratulations to Mid-Ohio on securing the NASCAR Nationwide Series and we can’t wait to get things rolling there in 2013,” said Eric Johnson with Monster Energy.

Based in Corona, Calif., Monster Beverage Corporation is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Beverage Corporation supports the scene and sport. Whether NASCAR, Formula One, MotoGP, motocross, off-road, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Beverage Corporation including all of its drinks at monsterenergy.com.

General parking is free and children 12 and under are also admitted free to all major events at Mid-Ohio. Visit midohio.com anytime or call 800-MID-OHIO (643-6446) Monday through Friday from 8 a.m. – 5 p.m. to order tickets or for more information.

A comprehensive motorsports facility, Mid-Ohio Sports Car Course features a permanent road-racing circuit with two primary configurations: a 2.4-mile, 15 turn, and a 2.25- mile, 13-turn circuit. The park-like, 330-acre complex is located in Lexington, Ohio, near Mansfield, 60 miles north of Columbus and 75 miles south of Cleveland. The track has been called the most competitive course in the U.S. and annually hosts a diverse lineup of locally, regionally and nationally sanctioned racing events for amateur, club and professional drivers and riders. Mid-Ohio Sports Car Course opened in 1962 and is owned and operated by Green Savoree Mid-Ohio, LLC.
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